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What is a clipping campaign?
A clipping campaign is when a brand gives creators approved footage, such as a trailer, show or podcast, and creators post short cuts of it to their own audience, paid on how those posts perform. The brand gets reach across many creators, and each creator gets paid according to the results their posts deliver.
How it works
- The brand shares cleared footage and a brief.
- Approved creators pick up the campaign and post in their own voice.
- Each post's results are counted from the post itself.
- Creators are paid for what their posts delivered.
How it differs from influencer marketing
| Influencer marketing | Clipping | |
|---|---|---|
| Who is paid | A few chosen creators | Many approved creators |
| Payment | Usually per post | On performance |
| Content | Usually made for the brand | Cut from footage the brand provides |
| Risk of a quiet post | Sits with the brand | Shared with the creator |
What makes a clean campaign
A bad campaign is low-effort reposts on empty accounts with no disclosure. A clean one has:
- Cleared footage from the rights holder, so no creator is posting something they should not.
- Approved creators, each looked at by a person, with real audiences.
- Disclosure that meets the rules.
- A checked count. Every link checked: right post, right window.
- Brand control, with the ability to flag or hold any post and a do-not-post list.
- Proper payment: on a set date, with tax shown separately.
Who it suits
It suits launches with strong footage: films, shows, songs, sports and talk shows. It suits less well a product that needs a demonstration or a careful explanation, where a creator-made post usually does more.
How Rupees.com fits
Rupees Clipping is the Rupees.com product for this in India. Send a brief.
Common questions
Is clipping allowed?
Check each platform's rules and use only footage you have the right to share. Clean campaigns use cleared footage, approved creators and clear disclosure.
How are clipping campaigns priced?
Usually on performance, at a rate agreed before launch. On Rupees.com you set the budget, and billing stops when it is used up.