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Creator campaign brief template
A good creator brief fits on one page and answers eight things: what you are launching, when, who it is for, the footage, what to say, what never to say, the disclosure required and how results and payment work. Copy the template below and fill it in.
The template
| Field | What to write |
|---|---|
| What it is | Title or product, one line on what it is, and the one thing you want people to do |
| Window | First and last date to post, and any key date such as release day |
| Audience | Languages, cities and interests |
| Footage and audio | Links to cleared files, and which may be cut or changed |
| Say | Up to three lines or messages that must come through |
| Never say | Spoilers, claims, comparisons, sensitive topics |
| Do not post | Dates to avoid and categories of content not to appear beside |
| Disclosure | The exact label and where it goes |
| Link | Where to send people, and the creator's tracked link or code |
| Review | Whether posts are approved first, or flagged and fixed after going live |
| Results | How results are counted, and for how long |
| Payment | Rate or fee, the pay date, and how TDS is handled |
Five mistakes to avoid
- Writing the caption for them. Audiences spot it, and it stops looking like the creator's feed.
- Sending footage that is not cleared. A post that has to come down loses its views.
- Leaving the window vague. Posts that arrive late miss the moment they were meant to help.
- Forgetting disclosure. It is required, so it should not be left to each creator to work out.
- Not saying how results are counted. This causes most payment disputes.
On Rupees.com
You do not need the full template to start. Send a short brief with what you are launching, when and a rough budget, and the plan comes back in writing.
Common questions
How long should a creator brief be?
One page. Creators read short briefs. Put the detail in linked files.
Should brands approve every post first?
It depends on risk and speed. Approval suits regulated products. For fast launches, a clear brief plus the ability to flag or hold a live post is often more practical.