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Creator marketing in India: statistics from public reports
Kofluence values India's influencer marketing sector at Rs 3,000 to 3,500 crore in 2025, projected to reach Rs 4,500 to 5,000 crore by 2027, with 4.0 to 4.4 million active creators. Estimates differ by method, so this page lists each figure with its source. None of it comes from Rupees.com.
Market size
| Figure | Source | Published |
|---|---|---|
| Rs 3,000 to 3,500 crore in 2025, projected Rs 4,500 to 5,000 crore by 2027, 22% CAGR | Kofluence, via The Week | May 2026 |
| Rs 2,344 crore in 2024, forecast Rs 3,375 crore by 2026 | EY and Big Bang Social, via Outlook Business | April 2024 |
One outlet reporting the Kofluence figures gives the end of 2026, not 2027, for the Rs 4,500 to 5,000 crore range. These are company estimates.
Creators
- 4.0 to 4.4 million or more active creators in India, per Kofluence's 2026 report.
Who spends
- E-commerce is the largest spender, with a 23% share and an estimated Rs 1,000 to 1,200 crore in 2025-26, per Apparel Resources on the Kofluence report.
Film promotion
- Over Rs 250 crore spent on creator-led entertainment promotions in 2025, as of late December, per Storyboard18.
- Over 610,000 posts about films and over 2 billion engagements, per the same Qoruz data.
- Over 51% of those posts and engagements came from micro creators, though the report does not define micro.
Disclosure
- 69% of the top 100 influencers reviewed were violating ASCI's disclosure guidelines, per its 2025 scorecard.
Quote these from the original sources. If you know of a newer report, write to clipping@rupees.com.
Common questions
How big is the influencer marketing industry in India?
Kofluence estimates Rs 3,000 to 3,500 crore in 2025. Other estimates differ by method, so check how each defines the market.
How many creators are there in India?
Kofluence counts 4.0 to 4.4 million or more active creators. Counts vary widely with what is treated as a creator.